Ruitong Gu hold a Bachelor’s degree in Tourism Management from Sichuan University **** and a Master’s degree in Integrated Resort Management from the University of Macau. Her current research interests are focused on tourists’ behaviour and tourist psychology, ****with a focus on how psychological and sociocultural factors shape travel experiences and decision-making. She has published several articles in international journals

Research Intersts

🌐 Tourist Behaviour

🌐 Tourists Psychology

Education

<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Ph.D. of International Integrated Resort Management 2024.06-Now

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<aside> <img src="attachment:4bbbba40-7d36-4935-9aa6-cf9299e74912:images_(1).png" alt="attachment:4bbbba40-7d36-4935-9aa6-cf9299e74912:images_(1).png" width="40px" /> University of Macau

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<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Master of International Integrated Resort Management 2022.08-2024.06

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<aside> <img src="attachment:4bbbba40-7d36-4935-9aa6-cf9299e74912:images_(1).png" alt="attachment:4bbbba40-7d36-4935-9aa6-cf9299e74912:images_(1).png" width="40px" /> University of Macau

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<aside> <img src="/icons/graduate_gray.svg" alt="/icons/graduate_gray.svg" width="40px" /> Bachelor of Tourism Management 2018.09-2022.06

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<aside> <img src="attachment:cc0c0342-c9eb-49f8-b551-fd087c8e76be:images.png" alt="attachment:cc0c0342-c9eb-49f8-b551-fd087c8e76be:images.png" width="40px" /> Sichuan University

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Publications

<aside> 📃 Li, Z., Yu, Z., Huang, S., Zhou, J., Yu, M., & Gu, R. (2021). The effects of psychological capital, social capital, and human capital on hotel employees’ occupational stress and turnover intention. International Journal of Hospitality Management (SSCI ABS 3), 98, 103046. https://doi.org/https://doi.org/10.1016/j.ijhm.2021.103046

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<aside> 📃 Liu, C., Hou, Y., Gu, R., & Cai, Y. (2025). A Dynamic Theoretical Model Based on Compensatory Ethics: How Religious Belief Shapes Tourists’ Pro-Environmental Behavior. Journal of Hospitality & Tourism Research (SSCI ABS 2), 10963480251313491. https://doi.org/10.1177/10963480251313491

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<aside> 📃 Xiong, Q., Zheng, Y., Gu, R., Wen, J., & Li, Z. (2023). Perceptions and desires of Chinese senior outbound tourists receiving travel support from adult children: a qualitative study. Asia Pacific Journal of Marketing and Logistics (SSCI ABS 1), 35(3), 645-668. https://doi.org/10.1108/APJML-12-2021-0894

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Research Experience

<aside> 💡 College Students＇innovation and Entrepreneurship Competition 2019.11-2020.11

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<aside> 📜 Team Leader ”The Application of AI Technology in Customized Travel Agencies“

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<aside> 🏫 University of Macau

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Contact

<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> [email protected]

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<aside> <img src="attachment:62ad6772-e6ee-49d0-a6ba-32bcbf124558:orcid-og-image.png" alt="attachment:62ad6772-e6ee-49d0-a6ba-32bcbf124558:orcid-og-image.png" width="40px" /> https://orcid.org/0000-0002-6023-7363

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Services Offered

Services

Work Experience

<aside> <img src="/icons/user_gray.svg" alt="/icons/user_gray.svg" width="40px" /> Operation Department
Qingdao Underwater World | 2023.6-2023.9